Hotel marketing campaign

Project
Marketing campaign for a luxury hotel
Spanish transcreation
2500+ words
December 2024

Target group
Affluent travelers seeking effortless, all-inclusive luxury with premium service, fine dining, and authentic, stress-free experiences.

Tone of voice
Elegant yet inviting, refined but relaxed. Immersive, emotive, and aspirational while keeping a warm, personal touch.

For this project, I adapted high-end hospitality content into Spanish, creating a fresh and bold communication style designed to attract new guests. The challenge was keeping the luxury feel while making it sound more modern and relatable. Every piece was refined to break away from the usual hospitality clichés, creating a voice that felt elegant yet effortless, distinctive yet inviting.

Sector: Tourism & Travel

Service: Transcreation