How many notifications do you receive (and ignore) on your mobile every day? Push notification campaigns are used to catch the eye of the users and encourage them to take action — in this case, by prompting them to open an app. This campaign for a global online fashion giant was launched to reignite the interest of Gen Z customers who had not shopped online again after the sales peak at the start of the year. No challenge is more fun than squeezing informal speech, puns, cultural references and emojis into 120 characters.

Would you take up the challenge? 👀

Sector: marketing
Service: transcreation